Buying fashion with an eco-friendly vibe is easy with these fabulous handbags. Every Hebe Rose product is at least 60% recycled, with much of the material they use coming from the PET Plastic bottles that would otherwise be clogging up a landfill.

Hebe Rose New York was started in early 2016 by two designers, April Rose Gedney Ramirez and Barbara Corea, both of whom shared a common goal. This goal was to create a product by recycling what they could and making a difference. Although It sounds simple, there are numerous laws to abide by making startup challenging.


To see the realities of our country’s waste, April and Barbara went on a trip to Asia. What they learned on this journey broke their hearts. Many American landfills are at capacity, and thus garbage is being sent over to third world countries like the Philippines where people sort through landfills to find recyclables. Seeing other people deal with our country’s problem just did not sit right with these gals.

Witnessing firsthand has made them even more determined to change the fashion industry from within. “Ethical fashion is not a trend, but it is a statement. It’s a statement we hope more consumers will make as they wake up to the harm caused by mindless consumption. Recycling turns things into other things, which is kind of like magic”!

Making a statement. Making a difference.

This is what Hebe Rose New York is all about.

Luca Magazine LLC