Effortless Chic

words | Corinna Cooke
photographer | Brad Olson
styling | Risa Kostis and Kelly Stoneman
hair | Andy Biggs
makeup | Corinna Cooke
airbrush tanning | Sarah San Marco

Effortless Chic

Summer beauty is all about keeping it simple. Heavy foundations, powdery blushes and full faces of makeup are out, a radiant, glowing complexion is in. BB creams, cream blushes and bronzing gels let you look like a fashion “it” girl who has been kissed by the sun.

Hair that looks structured is out, effortless chic is in. Let your hair shine and move in the breeze.

The key to looking fabulous this season is to refine your look down to just one thing, effortless chic.

Nothing says summer quite like beachy waves! A salt spray and a curling iron are all you need to get poolside glam. Let your skin glow and add just one thing – a fire-y red lip. Summer reds are feisty and need a pink or orange undertone to compliment your tan.

Who needs eye makeup when you’ve got a great pair of shades? A chic headscarf keeps unruly curls under control,  fresh skin and a bold tangerine pop of color on the lip makes you the queen of poolside glam.

Protect your hair from sun, surf and chlorine damage with a bright, fun swim cap.

A colorful pair of shades and a bright pink lip are all you need to complete the look and be truly effortlessly chic!

After a day spent poolside or at the beach with too much sun, you need a five minute fix to get ready for a fun night out. Neutralize any extra redness by smoothing a little gel bronzer along your cheek bones. Lipsticks in bold reds or pinks can highlight a sunburn and leave you looking like a lobster, so opt for neutral lip colors and glosses that diffuse the situation. No time to fix your hair? No problem – tie it back with a scarf or a bandana. Throw on some big earrings or stack your arm with colorful bracelets and you are looking effortlessly chic!